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San Francisco Cable Car at Park

Things To Do in the SoMA (South of the Market) District of SF

  • Calendar of Events
    • SFFILM Festival
      • SF Film Festival

        SFFILM Festival

        April 10 - 23

        The longest-running film festival in the Americas, the San Francisco International Film Festival is an extraordinary showcase of cinematic discovery and a major cultural event in the Bay Area.

    • San Francisco Pride Parade & Celebration
      • Peace Sign & Pride Flags

        San Francisco Pride Parade & Celebration

        June 29 - 30

        With over 200 parade contingents and exhibitors, and more than twenty community-run stages and venues, the San Francisco Pride Celebration and Parade is the largest gathering of the LGBT community and allies in the nation.

        Celebrations begin on a Saturday in Civic Center Plaza in downtown San Francisco the last full weekend of June each year. The Parade, which takes place the Sunday morning of the event, kicks off from Beale Street along Market and ends at Market and 8th St. in the heart of downtown San Francisco.

  • Arts & Culture
  • Landmarks & Attractions
    • From the seven sharp corners of Lombard Street, to the internationally-recognized architectural icon that is Golden Gate Bridge, the top attractions in San Francisco are famous for a reason. Treat yourself at the namesake chocolate shop in Ghirardelli Square, check out the amazing bay views from Pier 39, and explore the oldest Chinatown in North America. Then, enjoy people watching at Fisherman’s Wharf before catching a ferry to tour Alcatraz, one of the world’s most legendary prisons.

  • Entertainment
    • Known as one of the best music cities in the world, San Francisco is beset with eclectic venues, vibrant nightclubs, and dynamic event spaces that encapsulate this thriving cultural enclave. From grass root up-and-comers to billboard performers, the best of San Francisco entertainment and nightlife can be enjoyed any night of the week.

      In addition to diverse live music and entertainment, the city offers many one-of-a-kind bars and lounges, including a romantic jazz club and a few speakeasy-style watering holes. Catch a show at Black Cat, and try the handcrafted cocktails at nearby Bourbon & Branch or 15 Romolo.

  • Shopping
    • From the major department stores in Union Square to the quirky indie boutiques on Haight Street, shopping in San Francisco includes something for everyone. Check out the luxury outlets at the iconic Westfield Shopping Center, or sample goods from the gourmet vendors at the Ferry Building Marketplace. In addition, our local recommendations are the best way to uncover the most unique finds, including classic California streetwear, antiquarian book collections, and more.

      Local Recommendations:

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